Benang is the brainchild of Eleanor Nandong who has transformed her hobby in knitting into a growing business, with customers across Malaysia, Australia and New Zealand. The label was established three years ago upon her return from Auckland, New Zealand, where she honed her decade-long passion for knitting.
Going against recent fashion trends, Benang aims to bring slow and sustainable fashion back to the public eye, placing emphasis on reusability and affordability. Benang products are made lovingly by hand, and were initially aimed towards women with children who are active and on-the-go. Today, Benang has expanded into products suitable for all ages and genders, ranging from blankets to beanies for both warm and cold climates.